Social media… how to make it profitable!

We often hear: “Post some photos on Instagram, make a few videos on Facebook, and clients will start calling you.”

If it were really that simple, wouldn’t your phone already be ringing a lot more?

Unfortunately, social media doesn’t magically make clients appear. It’s an excellent complementary prospecting alternative and an effective way to stay top-of-mind with your clients, friends, and contacts.

It can also provide you with a showcase that’s accessible at any time, strengthen your credibility by demonstrating your expertise, and create interactions that can lead to real conversations.

However, it will never replace your personalized follow-ups, direct prospecting, or your ability to reassure, negotiate, and close a deal!

Accessibility
Strengthening your credibility
Creating interactions that lead to… real action

Social media… how to use it strategically!

To be truly effective, it must be used strategically. Posting randomly or only showcasing your listings is not enough. The key is to plan, bring value, and stay consistent. Sharing a market analysis, a client testimonial, or a glimpse into your day-to-day as a broker creates an authentic connection and builds trust. Responding to comments, publicly thanking your clients, and following up with those who interact with your content are simple actions that make all the difference.

Create and follow a posting plan!
Develop and maintain consistency in your publications!
Add value for the reader, creating a desire to know more!
Maintain a strong communication link by responding, thanking, and following up with your clients!

Social media is a powerful lever, but only if it’s part of a clear and disciplined plan. A “like” will not turn into a contract. Only a thoughtful and consistent approach will transform visibility into real appointments.

Do you know the key elements of a good online post according to OSE Coaching?

YES, OSE Coaching can help you build an online strategy that turns your audience into clients. Because a post doesn’t sell a home, but a strategy does.

It all starts with a simple phone conversation, let’s schedule an appointment today!

Charles Perreault