Reasonable expectation
of profit

The criteria of “reasonable expectation of profit” is one used by government services to determine the validity of business expenses. Simply said, if you operate a business that doesn’t have a reasonable expectation of profit (if clearly there is no money to be made), your operating expenses will be refused. Logical, isn’t it? Why would someone be in business to lose money (no reasonable expectation of profit)?

Don’t worry; this is not a tax review but a logical approach to analyzing your business. Look at your 2025 business plan, do you have one? Based on your plan, how much profit will you make?

When you agree to take an overpriced listing when you work with an unqualified buyer or seller, where is the reasonable expectation of profit?

In looking at your current business model, meaning:

the way you presently work
your expected number of new contacts
your expected number of listing presentations
your expected number of new listings taken
the number of properties you plan to sell
your commission rate
your ability to negotiate powerfully

How much money will you make? How much profit will you make?

1. Would you like to use proven sales techniques?
Would you like to learn to negotiate powerfully?
Would you like to list and sell 2 more properties per month this year?

Then join us January 19th and 20th and let’s put together a successful business plan that will give you … a reasonable guarantee of profit. Participants will receive the exclusive One-on-One 2026 Business Plan!

Join more than thousands of brokers in Quebec and discover how a proven business model, a well-defined organizational management program, and the interaction of a powerful coach each week can lead you to success.