WOW! Do you think this title is catchy? More specifically, do you think this title speaks to specific customers? Of course I do.

As a real estate broker, you need to understand the importance of hitting the bull's-eye. Identify your target clientele at all times in order to generate immediate business. You're not looking for customers who might want to sell ... someday, or ... in the future, but for customers who require short-term results. You're looking for customers who want to sell now, and are potentially disappointed that they haven't already sold.

This is the nature of your profession. Everything you do, in your advertising and communications, has to be about taking action. Using available analytics and reports, we can estimate the number of buyers and sellers who will take action in the coming months. Your job is to connect with them. Realize that these people will sell with or without you - will you be part of the equation?

Step number one: I have to be proactive, dynamic. I have to call them, follow up, knock on doors, reach them with straightforward advertising.

Step two: I need to use powerful, direct language to help the customer realize the importance of taking immediate action. My questions need to move the customer along the path to understanding both the importance and the benefits of meeting with me or proceeding with the marketing.

Step number three: I need to be able to market dynamically and, above all, convince customers of the effectiveness of my marketing. In short, I need a real action plan.

Stop trying to reach and please everyone. At this point, it's no longer about the promotional aspect, but about the advertising aspect.

What can you do for them... now!